The new regulations on online tourism management services are difficult to gain a foothold without household registration from now on.
The National Tourism Administration recently announced that five tourism industry standards, including "third-party online trading platform operation and service requirements for travel agency products" and "travel agency service network service requirements", have been approved and will be implemented from July 1. Among them, the first new regulation is not only the regulation of online tourism management service for the first time, but also has a strong pertinence to deal with the current online tourism chaos, so it has attracted much attention.
In what ways does the new regulation regulate the operation of online travel? With regard to the "fish and dragons mix" of tourism enterprises on the Internet, it is difficult to safeguard their rights when tourists choose online travel services, and user information is leaked, is there any corresponding measures for this regulation? What impact will it have on the future development of online tourism? Investigations and interviews were conducted on these issues.
It is difficult for "unregistered" enterprises to gain a foothold.
In recent years, China's online travel market has grown rapidly, creating a number of online travel enterprises such as Ctrip, Qunar and Tuniu. At the same time, many travel agencies have gradually expanded their business online, and the official website has become an important way to attract tourists. More and more tourists are used to querying relevant information on the Internet, booking product lines, and making corresponding evaluations. "online tourism is of positive significance in promoting the construction of modern service industry in China and giving consumers more choices." Dai Bin, president of the China Tourism Academy, first affirmed the positive significance of online tourism enterprises, while pointing out that there are also some problems. "some enterprises publish some false tourism information on the Internet. Some are suspected of violating the Tourism Law and Travel Agency regulations."
When we browse tourism websites, we often see slogans such as "an X-day trip to Hong Kong costs only 999 yuan". The price is attractive, but it is possible to hide the consumption trap. In addition, some websites have false information, and even some unqualified "black travel agencies" and "black tour guides" are also "fishing in troubled waters" on the Internet. In the event of disputes, consumer safety is difficult to guarantee and it is difficult to pay compensation.
"in this case, we are first faced with the question of the definition of responsibility. Is it the responsibility of the publisher or the responsibility of the publishing platform?" Dai Bin said. The new rules that came into effect on July 1 clearly explain the classification of the third-party network trading platform for travel agency products, the transaction process, the basic requirements of operation, the basic requirements of services, and the requirements for travel agencies.
The new regulations stipulate that "the (third-party network transaction) platform shall obtain an industrial and commercial business license, a business license for telecommunications and information services, and complete the filing of an operating website." and publicize relevant information in a prominent position on the main page of the website "," shall conclude an entry operation contract with the cooperative travel agency, and supervise the travel agency products and related information released by the travel agency. " "A credit evaluation system can be established to evaluate and manage the credit of travel agencies, and the credit rating evaluation system should be announced in advance and provide credit rating inquiry services for tourists." These regulations provide a guarantee for further standardizing the operation of online tourism and safeguarding the rights and interests of consumers, and also make it difficult for enterprises with "household registration" to gain a foothold.
Keep transaction information for 3 years as a basis for safeguarding rights
According to the data consulted by
